Tracing Our Legacy in the Coconut Industry

Fiesta Brands, Inc. (FBI) took over an old coconut processing plant located in Medina, Misamis Oriental in Northern Mindanao, producing desiccated coconut and coconut milk powder.

FBI acquired Red V Foods Corp. to gain a significant market and distribution foothold in the United States.

Set up Fiesta Ingredients Australia in response to increasing demand in the Oceania region.

Axelum was incorporated and entered into a long-term partnership with Vita Coco, the world’s largest and most popular coconut water brand.

Axelum consolidates the entire assets of FBI including United States and Australia operations.

Axelum debuted as the only pure coconut company listed in the Philippine Stock Exchange, raising fresh capital to support long-term expansion.

Despite unprecedented challenges, Axelum continued to flourish by capitalizing on strategic opportunities to future-proof and reinforce core capabilities.

Axelum sealed a strategic partnership with Metro Pacific Agro Ventures, Inc., a wholly-owned subsidiary of Metro Pacific Investments Corporation, to jointly spearhead broad-based initiatives that will further develop and modernize the Philippine coconut sector.