Tracing Our Legacy in the Coconut Industry

Discover how we charted our path from a small-enterprise into a recognized industry leader. Each milestone represents our unwavering commitment to sustainable growth and value generation.

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Corporate Events and Milestones

1986
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OH 1
1986

Acquisition and Initial Operations

Fiesta Brands, Inc. (FBI) acquired an existing coconut processing plant located in Medina, Misamis Oriental in Northern Mindanao, producing desiccated coconut and coconut milk powder.

1990
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2
1990

Expansion in North America

FBI acquired Red V Foods Corp. to gain a significant market and distribution foothold in the United States.

2003
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3
2003

Established Presence in Australia

Set up Fiesta Ingredients Australia in response to increasing demand in the Oceania region.

2010
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OH 4
2010

Birth of Axelum

Axelum was incorporated and entered into a long-term partnership with Vita Coco, the world’s largest and most popular coconut water brand.

2017
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2017

Corporate Reorganisation

Axelum consolidates all assets of FBI, including operations in the United States and Australia.

2019
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2019

Initial Public Offering

Axelum debuted as the only pure coconut company listed on the Philippine Stock Exchange, raising fresh capital to support long-term expansion.

2020
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2020

Resilience Amidst Global Pandemic

Despite unprecedented challenges, Axelum continued to flourish by capitalising on strategic opportunities to future-proof and reinforce core capabilities.

 

2023
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2023

Forging Stronger Ties

Axelum sealed a strategic partnership with Metro Pacific Agro Ventures, Inc., a wholly-owned subsidiary of Metro Pacific Investments Corporation, to jointly spearhead broad-based initiatives that will further develop and modernise the Philippine coconut sector.

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